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Fashion Bug
Catherines

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Charming Shoppes, Inc. is the nation's third-largest specialty retail apparel holding company as measured by store units. With over 2,000 stores nationwide, Charming Shoppes provides a significant presence in strip shopping centers, mall locations and outlet centers.

Through our three distinct brands—Lane Bryant, Fashion Bug and Catherines—Charming Shoppes has the ability to serve every plus-size woman in the country. Here's how our brands are differentiated:




























Core customer age





Young (35–55)




Women 30–50




Women 45+







Fashion





Fashion-oriented
plus-size





Updated fashions in plus, misses and juniors sizes




Classic and current fashions for plus-sizes and extended plus sizes







Apparel price ranges





Moderate to better




Low to moderate




Moderate







Primary store location





Malls, strip and outlet centers




Strip centers




Strip centers







Fiscal Year 2010
Annual sales





$978 million




$669 million




$300 million







Branded Web site





lanebryant.com
cacique.com





fashionbug.com




catherines.com





Lane Bryant and Lane Bryant Outlet
Lane Bryant is the most widely recognized name in specialty plus-size fashion. Acquired by Charming Shoppes, Inc. in 2001, Lane Bryant has over 800 full-line and outlet stores nationwide as well as expansive online stores—lanebryant.com, and cacique.com. The company offers trend-forward, sophisticated and high-quality fashion in sizes 14-28. By being a positive influence on the way women feel about their bodies, Lane Bryant has become the premier destination for plus-size fashion and intimates.

Fashion Bug
With approximately 700 stores nationwide, Fashion Bug is the lifestyle brand for today's woman in plus, misses and juniors sizes, and a women's fashion apparel leader in strip shopping centers. Fashion Bug invites women everywhere to look great and spend less— from dress to business casual, and from active knits to jeans and fashion tops, featuring shoes, lingerie and accessories, too. Look for our latest styles at fashionbug.com.

Catherines Plus Sizes
With over 400 stores nationwide, our Catherines brand is a leading plus size specialty retailer targeting women age 45+. Catherines offers classic and current plus size fashion and accessories for career and casual lifestyles in sizes 0X–5X. Our customers can shop Catherines on the Web at catherines.com.











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