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Lane Bryant
Fashion Bug
Catherines

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Charming Shoppes, Inc. is the nation’s third-largest specialty retail apparel holding company as measured by store units. With more than 2,400 stores nationwide, Charming Shoppes provides a significant presence in strip shopping center, mall locations and outlet centers.

Through our three distinct brands—Lane Bryant, Fashion Bug and Catherines—Charming Shoppes has the ability to serve every plus-size woman in the country. Here’s how our brands are differentiated:




























Core customer age





Young (25–45)




Young (20–49)




Baby boomers (40–65)







Fashion





Fashion-oriented
plus-size





Updated plus, misses,
juniors & girls





Classic plus-size and extended plus size







Apparel price ranges





Moderate to better




Low to moderate




Moderate







Primary store location





Malls with growth in strip and outlet centers




Strip centers




Strip centers







Annual sales





Over $1 billion




Over $1 billion




Over $300 million







Branded Web site





lanebryant.com




fashionbug.com




catherines.com





Lane Bryant and Lane Bryant Outlet
The most widely recognized name in specialty plus-size fashion, Lane Bryant was acquired by Charming Shoppes, Inc. in 2001. With more than 900 stores nationwide, Lane Bryant is a plus-size fashion leader, acknowledged for a positive influence on the way women feel about their bodies. Lane Bryant’s mission is to offer stylish, sophisticated and high-quality fashion in sizes 14–28. In July 2006, Charming Shoppes, Inc, launched Lane Bryant Outlet. You may visit Lane Bryant's Web site at  lanebryant.com.

Fashion Bug and Fashion Bug Plus
As Charming Shoppes, Inc.’s largest brand with nearly 1,000 stores nationwide, Fashion Bug is a women’s fashion apparel leader in strip shopping centers, appealing to women of all shapes and sizes. Fashion Bug offers fashion apparel and accessories in plus, misses, juniors and girls sizes. Look for our latest styles at fashionbug.com.

Catherines Plus Sizes
A leading plus-size specialty retailer with more than 450 stores throughout the country, our Catherines brand targets women 40–65 years old and offers classic apparel and accessories for career and casual lifestyles. Our customers can shop Catherines on the Web at catherines.com.

Petite Sophisticate
Petite Sophisticate Outlet is a petite-size specialty retailer with approximately 50 outlet store locations throughout the country. Petite Sophisticate Outlet targets women 35–55 years old and offers traditional, updated classic and contemporary apparel for women wearing sizes 0p–14p. Petite Sophisticate Outlet is the only national chain exclusively offering women’s petite-size apparel. Visit Petite Sophisticate Outlet at petitesophisticate.com.











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