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Our Vision, Mission and Values
Charming Shoppes’ brands offer fashion assortments that create an exciting and inviting shopping experience for our customers and distinguish us from our competition. While each brand puts forward unique product offerings, we have a shared vision and a common set of values that reflect our clearly defined approach to doing business.


Our Vision
To be the company known for celebrating the lives and fashion image of women wearing plus sizes.

Our Mission
Our continuing mission is to serve the lifestyle apparel needs of women wearing plus sizes with the very best service, fashion selection, value and fit.

Our Values
Our shared values at Charming Shoppes guide our behavior and how we work together:

  • Exceed our customers’ expectations
  • Be innovative
  • Collaborate through teamwork
  • Act with integrity
  • Deliver superior performance
  • Support the community










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